Terms & Conditions

Acceptance of Terms

By accessing the KTM Media Pulse microsite and utilizing the Brand Campaign Decision Tool, you agree to comply with and be bound by the following terms. This site is a research artifact developed for the Master of Arts in Digital Media & Global Communication at the University of Niagara Falls.

Purpose of Service

KTM Media Pulse provides an experimental platform designed to demonstrate audience-led digital media strategies. The insights, "Decision Tool" outputs, and behavioral analytics provided are for research and educational purposes. While based on rigorous data collection in the Kathmandu Valley, they do not guarantee specific commercial results.

Intellectual Property

All content, including the KTM Media Pulse logo, the Brand Campaign Decision Tool interface, micro-video series, and infographic designs, are the intellectual property of Kritan Rajbhandari.

Permitted Use: Users may cite findings for academic or professional discussion with proper attribution.
Prohibited Use: No part of this site’s proprietary framework may be replicated for commercial sale without written consent.

Data Collection & Privacy

In alignment with our research methodology:

Anonymity: We prioritize user privacy. Behavioral data (session duration, navigation flow) is collected in an aggregated, anonymous format.
Tracking: This site uses Google Analytics to verify geographic reach within the Kathmandu Valley. No personally identifiable information (PII) is stored or sold to third parties.

Limitation of Liability

The "Brand Campaign Decision Tool" is a prototype. KTM Media Pulse is not liable for any marketing expenditures or strategic shifts made by third-party brand managers based on the conceptual models provided on this site.